My Story...
Hi, I'm Maxine and here's a little bit about me. And perhaps you too...
The good-looking stuff
After spending 18 years working in the electronics industry, everything changed when an accident left me confined to bed for six weeks. I started wondering, could there be more to life than 9 to 5 and circuit boards?
As it turned out, there was. A few months later, I found myself in Kenya, living off the grid and doing my dream job: coaching horses and riders. Those two years taught me so much about freedom, trust, and following your instincts.
With guidance from an incredible coach, I made the tough decision to return to the UK to build my business coaching riders and their horses—both here and abroad for the next 15 years.
Looking good so far...
The not-so-good-looking stuff
Behind the scenes, though, I was often wrestling with recurring thoughts of insecurity and inadequacy, alongside a constant undercurrent of disconnection and anxiety. No matter what I had or where I was, it never felt like enough. There was always something I didn’t yet have, some place I felt I should be and something I was missing.
And deep down, I knew I should feel grateful, but try as I might, I couldn’t see it. I wondered if this was just how life was… and so I kept going, working on numbing it or trying to fix it.
Searching for change
Eventually, I reached a point where I was tired and disillusioned with 'myself'. The repetitive behaviour patterns and constant negative self-talk. I was divorced, unhappy with my body, I didn't sleep well, I drank too much, and none of it seemed changeable by what felt like the current version of myself.
I'd tried all the various recommended strategies for self-improvement, becoming a better 'me' or a different version of myself, and yet here I still was, not much different at all.
Then, following a coaching session, I had a moment of clarity. I realised what needed to change was not me but the fierce belief in my own thinking and how it was defining me and my life.
Transformation
I began to see something clearly: my feelings of insecurity, doubt, and anxiety weren’t just “me”—they were being created by my thoughts and beliefs about myself and the world. I realised I had been living guided by the emotions of my constantly changing thinking.
And that meant something powerful: if my thoughts could change, my world could change too.
I started to see that it wasn’t about a self that needed fixing, behaviours that I had to change, or problems that needed solving. What truly mattered was my relationship with my thoughts, my behaviours, and my challenges.
It was a profound realisation, and one that began to shift my experience of life almost immediately. And then it hit me: if this could work for me, it could work for anyone. We’re all just one fresh insight away from meaningful, lasting change.
Over the past 30 years, I’ve built a wealth of teaching and coaching experience, mostly in the equestrian world. Guiding others and helping them grow has always been my greatest passion.
As I began to discover how to live with more ease, less stress, and more joy, tapping into that creative space within, it became clear what my next step should be. I realised that if this potential could awaken in me, it could awaken in anyone.
Now, my work is all about helping you find your own inner potential. I point you to the place where your own amazingness is waiting, and from there, it takes over.
For those interested, below is a list of my qualifications after... just being me :)
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Diploma in Transformative Coaching completed with Animas Centre for Coaching, accredited by the International Coach Federation (ICF).
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Various course completions in '3 principles' coaching
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Reiki II practitioner
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Mindfullness meditation
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Cert: Mental Health first aid